Swedish cosmetics major Oriflame launches ‘Dare to Be’, a range targeted at youth, in a fashion show at The Park Hotel. Top models like Tina Chattwal, Shipra Malik and Anchal Oberoi sizzled the ramp. The range comprising of eye wear, lip colors, foundations, fragrances, skincare and toiletries.
“We are extremely pleased to announce the new youth-focused philosophy Dare to Be from Oriflame for the year 2011. The range also presents a fantastic business opportunity for the youth and engaging current consultants with its exciting new offering,” said Marcus Sandstrom, MD, Oriflame India
To engage youth with new content and opportunities, a dedicated Dare to Be website- www.dare-to-be.net along with strong presence on social networking sites such as Facebook and YouTube have been set. The popularity of the range is established with a massive fan base of over 25,000 in just 3 months.
As part of this online presence, Oriflame has also launched webisodes, which are like television episodes but available only on the internet. Four inspirational young women Emma, Dasha, Alisha and Claudia have been chosen to embark on an adventure of a lifetime on a path of love, self-discovery and achievement. Their experiences will be shown in Dare to Be webisodes on the website. The range is priced between Rs 159 and Rs999 and is available through Oriflame consultants.