L’Oréal Paris celebrated its decade long collaboration with Bollywood actress Aishwarya Rai Bachchan at Cannes. She has been an integral part of the brand’s communication strategy across the globe, and especially, in India. She has also represented L’Oréal Paris along with her counterparts from across the world as the global brand ambassador at the Cannes Film Festival. L’Oréal Paris has been the official make-up artist of the festival for the last 14 years.
Speaking of the occasion, Cyril Chapuy, Global Brand President,L’Oréal Paris said, “It means a lot to us to celebrate those wonderful years with Aishwarya on the Cannes red carpet this year. It has been years of glamour, infinite beauty. But above all, sincere respect and mutual admiration. A true match, as we sometimes say at L’Oréal.”
“L’Oréal Paris is an iconic brand which has won the trust and appreciation of women the world over. Their pursuit of excellence is what makes me so proud to be a part of the L’Oréal family. I look forward to celebrating those magical years of my relationship with L’Oreal Paris at the Cannes film festival this year, on what is one of my most cherished brand relationships,” said Aishwarya Rai Bachchan.