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Dabur Acquires ‘30-Plus’ Brand From Ajanta Pharma

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India’s leading Ayurvedic and Natural Health Care Company, Dabur India Limited has signed an agreement with Mumbai-based Ajanta Pharma Limited to acquire Ajanta’s over-the-counter energizer brand ’30-Plus’.

“We are very happy to announce the acquisition of ’30-Plus’ brand. For every acquisition that we make, we look at synergies which can complement Dabur’s existing portfolio. The acquisition of ’30-Plus’ is part of an aggressive strategy to build capability on the OTC health care business and I am confident that this transaction will helps us in our endeavor to further strengthen our portfolio in this category,” said P. D. Narang, Group Director, Dabur India Ltd.

30-Plus, launched in 1990 as an herbal energizer capsule, was a key brand for Ajanta Pharmaceuticals. Endorsed by Bollywood veterans like Jeetendra, it was positioned as an energizing capsule for thirty-plus males and was an instant hit among consumers in India.

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