Trail running brand Salomon – in an exclusive marketing tie-up with Planet Sports – has launched its trail running, hiking and backpacking footwear in India. The Salomon trail running shoes are now available at exclusive Planet Sports outlets and at select Central stores in India.
Ravdeep Singh, CEO, sports division, Pantaloon Retail India Ltd (PRIL), said, “We, at Planet Sports, are really excited to introduce Salomon to our consumers. This is a reinforcement of our commitment to introduce the latest in sports solutions and global trends. With the visible shift in consumer trend towards going green and off-concrete, we are sure our consumers would love the Salomon range, at attractive price points.”
Sylvain Coulin, sales area manager, Asia-Pacific/Latin America, said, “As one of the worldwide leaders in the outdoor sports industry, we are very proud and pleased to present our innovations and authentic outdoor products to Indian sports enthusiasts.”
Born at the heart of the French Alps in 1947, Salomon today has evolved from binding experts to become the world’s largest winter sports equipment brand and a significant supplier of outdoor footwear and apparel. All Salomon trail running shoes come with advance chassis and rebound technologies. Salomon hiking and backpacking footwear come in three categories – Walk, Walk Fast and Walk Run – to cater to different needs.