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    Paul & Shark enters Mumbai


    Post the successful launch of its stores in Delhi and Hyderabad, Italian luxury sportswear brand Paul & Shark has launched its store at Palladium Mall, Mumbai. The brand has entered India through a 50:50 joint venture with Reliance Brands Limited.

    Andrea Dini, owner and CEO of Paul & Shark, said, “I have always been confident about the connect of Paul & Shark brand DNA and the appeal of its elegant and casual luxury merchandise to the aspirational Indian consumer. The performance during the first few months at our Delhi and Hyderabad stores have more than reinforced this confidence and, thus, it is with heightened expectations that we enter the Mumbai market.”

    Darshan Mehta, president and CEO of Reliance Brands Ltd, said, “The Paul & Shark brand at Palladium Mall in Mumbai is a natural fit. We expect nothing but the best in terms of store experience for the customers and store performance for our partnership.”

    Designed by the brand’s creative team, the store endorses an elegant yet functional design, in line with the contemporary standards.

    Born in the 1970s as a yachting brand, Paul & Shark is a complete luxury sportswear brand offering a wide collection for men, women and cadets.

    – IndiaRetailing Bureau