Paris based beauty and skincare company Lancôme has appointed Harry Potter fame actress Emma Watson as its latest brand ambassador. She joins league of other Hollywood beauties Julia Roberts, Penélope Cruz and Kate Winslet. In advance of the formal announcement, Watson tweeted about “having a new cosmetics deal” intended to stoke curiosity before the Monday-morning announcement in Paris.
“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”
She has also been the face of Burberry twice, appearing in the brand’s fall 2009 and spring 2010 campaigns.