Home Retail Lilliput Kidswear forays into baby feeding segment

    Lilliput Kidswear forays into baby feeding segment


    Lilliput Kidswear, one of the leading players in the Indian kidswear industry, has forayed into the baby feeding segment by launching a range of feeding and weaning essentials such as feeding bottles, feeding bowls and cutlery to name a few.

    The company says all baby feeding products are non-toxic, BPA-free and conform to the US and EU standards of safety and function. The new range would be available at all Lilliput and Lilliput World stores as well as at leading baby shops, department stores and pharmacies.

    Sanjeev Narula, MD, Lilliput Kidswear Ltd, said, “After the recent success we achieved in the baby care range, we decided to foray into the baby feeding segment with the launch of a variety of products offering quality at affordable prices. The baby feeding market in India is still in a nascent stage and offers immense potential for branded players to plough in their capital and gain fruitful revenues.”

    Lilliput Kidswear Ltd was incorporated in 1991 by Sanjeev Narula to export world-class kidswear. With the opening of its first retail store in April 2003, it has rapidly grown and is now one of the largest kidswear groups in India.

    – IndiaRetailing Bureau