After Delhi, Mumbai, Bangalore and Chennai, now Jaipur is gearing up to make its debut as a fashion hub. The historic city will host the Blenders Pride Jaipur International Fashion Week (BPJIFW). The event will feature designers like Puneet Nanda, Ashima & Leena, Gunjan & Rahul and Charu Parashar among others.
BPJIFW will host the creations of nearly 30 designers, divided into 5 designers in the `New Designers` category, 10 `Emerging Designers`, 3 international designers and 10 established Indian designers.
"The location is a debut initiative whose theme is `Royal`. The designers have been chosen on specific ground level similarity, which is that they have something common to do with the region. Either they hail from that state or their collection is inspired from that region. It is a custom-made programme with Rajasthan in the backdrop," said Storm Fashion Company CEO, Gaurav Sharma.
The show will feature a couple of international designers who will also be showcasing their creative quotient.
Actress Anjana Sukhani, has been chosen as the brand ambassador for BPJIFW and she hopes that the state`s deep-rooted culture will get an impetus at the fashion week. "I`m hoping to put Rajasthani culture, tradition and designs on the national map. This is a small initiative towards the big picture." said Anjana.
BPJIFW Festive Winter`10 will be held from September 15-19 at Hotel Clarks Amer, Jaipur.