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Tween comes to India


Tween – a bridge-to-luxury designer brand from the house of Orka Group – has recently made its debut in India by opening EBOs at The Grand Hyatt Plaza, Mumbai and South Extension, New Delhi. Tween is also available at a multi-brand outlet, Blues Galleria, in The Lalit hotel, New Delhi.

“We are pleased to introduce our brand to India. India is an upcoming market and we look forward to a great association with this country. With its individualistic and chic designs, which are comfortable and easy to carry, Tween perfectly fits the requirements of the modern Indian man,” says Osman Arar, general co-ordinator, Orka Group.

Orka Group has tied up with Delhi-based Blues Clothing Company for its Indian venture.

Calling Tween a perfect addition to the company`s kitty, Abhay Gupta, executive director, Blues Clothing Company, says, “We present a suave brand to all young Indians with global sensibilities. The designs are contemporary yet classic, which suit the image of young Indian men today. The ability to blend simplicity and authenticity is Tween’s USP. We aspire to introduce the brand to a number of cities across the country.” BCC is currently the exclusive franchisee for a host of other luxury brands such as Versace, Cadini, Corneliani, John Smedley and ADV, among others.

The Tween collection primarily consists of aesthetically designed shirts and jackets for men.