Home Retail Global ice cream brand Haagen-Dazs expands in India

    Global ice cream brand Haagen-Dazs expands in India

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    Super-premium ice cream brand Haagen-Dazs, introduced in India by India Pvt Ltd, has recently opened a flagship outlet at Terminal 3 of , Delhi. The brand’s first outlet in India came up at mall, Delhi in December 2009.

    On the brand’s target audience, , director, Haagen-Dazs & Business Processes, said, “The target audience for Haagen-Dazs is every cosmopolitan individual who is discerning about his or her taste in music, food & fashion.”

    Established by Polish immigrant couple Reuben and Rose Mattus back in 1961, Haagen-Dazs is today one of the largest super premium ice cream brands in the world. It’s the market leader in the US with about 45 per cent share and is present in 54 other countries.

    – Payal Kapoor