Home Retail Croma signs revenue-share outlet on high-street

    Croma signs revenue-share outlet on high-street

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    , the consumer durable chain from the house , is set to open its first-ever revenue-sharing store at Connaught Place, Delhi. Incidently, this deal is first of its kind in DelhiNCR for an outlet located in a high-street.

    Croma to focus on expansion, open 50 stores in 5 years
    Croma, at present, has around 90 operational stores in top seven cities and plans to invest Rs 2 crore in every new store

    The store is scheduled to open on October 15, 2010 and will occupy an area of 9,000 sq.ft. Shree and (SRED) played a pivotal role of mediating between The Heritage Property (owner of Odeon Big Cinema) and Croma for this arrangement.

    Sounding positive about the deal, Shriram Pranav Monga of SRED says, "Pure revenue-sharing model can only happen with high-value retailers. The property owner or developer can benefit only if the retailer has a good brand name. Croma is a renowned brand over here that is why they could get through with this deal. This deal definitely going to change the market dynamics of the city."

    — Shubhra Saini