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    Levi’s launches Digital Fitting Experience


    Denim wear brand Levi’s has announced the global launch of ‘Digital Fitting Experience’ – an interactive destination for women to explore their perfect-fitting jeans online.

    “Our goal is to engage women online with our interactive, custom fit experience that will match them with their perfect ‘Curve ID fit’. We believe this will change the way women shop for jeans,” says , vice-president, marketing, Levi’s brand, Asia-Pacific Division.

    The Digital Fitting Experience will help women identify their Levi’s Curve ID fit by completing an interactive quiz and following a simple step-by-step measurement process. “We set out to create an online experience that mirrors the quality and innovation of Levi’s Curve ID fit system,” he adds.

    Calling the Digital Fitting Experience one of Levi’s most significant global digital campaigns till date, Chatterjee says, “Our goal was to create an online experience that stayed true to the company’s rich audio-visual heritage. We partnered with world-class creative talent to blend the diverse worlds of art direction with the latest technology and social media tools – all to make it easy for women to find their perfect fit.”

    Levi’s worked with Duke/Razor Fish to develop the Digital Fitting Experience.

    – IndiaRetailing Bureau