The 850 sq.ft outlet has an all-glass frontage, an off white backdrop, soft green wall paper, and warm wooden shelves and glazed marble flooring with effective lighting.
The company says visual merchandising has been done with the objective to attract passer-bys and induce walk-ins.
Da Milano, meanwhile, is on an expansion spree and plans to open 14 new stores in the current fiscal.
The brand also plans to launch two sub-brands — Rosso Brunello, a premium high fashion footwear brand offering footwear for women and men, and Da Milano Home, offering leather accessories for home and office.
The company says Rosso Brunello, which will offer a comprehensive collection of the latest European trends in footwear, would be retailed at select Da Milano exclusive stores.
Da Milano Home, on the other hand, would be retailed at Da Milano stores and the range would comprise lamps, photo frames, coffee tables, wall clocks, planters, rugs, cushions, drapes, coasters and desktop sets for office tables.
Da Milano is present in 10 cities – Delhi, Gurgaon, Noida, Jaipur, Chandigarh, Mumbai, Pune, Hyderabad, Chennai and Kolkata.
– IndiaRetailing Bureau