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Estee Lauder appoints Caroline Geerlings to head Tom Ford Beauty

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The Estée Lauder Companies has appointed Caroline Geerlings as the new President, Tom Ford Beauty and New Business. She will be responsible for the overall strategic direction, global development, management and growth of the brand. Geerlings will report to John Demsey, Group President, responsible for the Estée Lauder, MAC, Tom Ford Beauty, Bobbi Brown, Jo Malone and La Mer brands. Geerlings has nearly 25 years of global experience in the cosmetics industry including leadership roles at MAC Cosmetics and Parfums Christian Dior. Demsey was quoted as saying, “Caroline is one of the most talented brand-building executives in the cosmetics industry today. Her energy, passion and deep understanding of both beauty and luxury will help build Tom Ford Beauty into a global powerhouse.” Tom Ford Beauty is sold in 43 countries and territories, including selected doors within the travel retail channel.

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