Home Beauty & Wellness ITC expands its personal care product portfolio

ITC expands its personal care product portfolio


ITC has announced its foray into the fairness cream segment with the launch of Vivel Active Fair. “Skin cream is a rapidly growing product category in India. We at ITC have been involved with intensive R&D efforts over the last three years to create a unique value proposition and a superior fairness cream for the Indian consumers.

Vivel Active Fair is a result of continuous engagement with consumers, understanding their needs and designing an offer and delivering benefits, which truly make a difference”, said Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited. The cream is available in Kerala and will soon be extended to other markets.