French Connection, Britain’s hi-fashion brand, has opened its free standing store at Linking Road, Bandra, Mumbai. The store spread over 2,000 sq.ft offers the latest Spring Summer 2010 collection for men and women.
Commenting on the occasion, Mansi Zaveri, manager marketing and communications says, “This is set to be an important season for French Connection with our increasing retail presence supported by the launch of an impactful and intelligent campaign that enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street.”
The store’s interiors, spunky and inviting, sport wooden floors, which is offset by pure white walls. The play of direct and indirect lighting complements the structural elements of the store and brings back the focus on clothes.
French Connection currently has more than 1,500 outlets across 25 countries worldwide. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since then opened 21 points of sale across eight cities in India.
— Nivedita Jayaram Pawar