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Reliance Jewels opens second store in Ahmedabad

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Reliance Jewels, the jewellery specialty format of Reliance Retail Ltd (RRL), has launched its second store in Ahmedabad. The store provides more than 10,000 exclusive variations of jewellery designs including traditional Amritsari jadau, Ruby and emerald collections and displays a huge range of modern and antique designer collections.

Bijou Kurien, president and chief executive – Lifestyle, said, “Reliance Jewels will give a special introductory offer for a limited period to its customers at the new store by charging up to Rs.100 a gram less in case of gold jewellery and up to 100 per cent off on diamond jewellery-making charges.”

Reliance Jewels had opened its first store in 2007 and now it operates 17 stores across various cities in India such as Bangalore, Ahmedabad, Hyderabad, Gurgaon, Ludhiana, New Delhi and Mumbai. The other jewellery range offered by Reliance Jewels includes Kolkata filigree, Rajkot minakari jewellery, kundan from Jaipur, temple jewellery from Kerala and jadau from Amritsar in 100 per cent BIS Hallmarked gold jewellery and pieces of diamond jewellery.

— IndiaRetailing Bureau

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