Organic India which is involved in organic farming in Uttar Pradesh and export of herbal products abroad has now embarked upon setting up its own chain of exclusive retail stores in India. The company has already opened an exclusive retail store in Maharashtra and is in the process of inaugurating six more stores in Delhi, Chandigarh, Hyderabad, Bhopal, Nagpur and Lucknow by March end.
Managing Director and CEO of Organic India Krishan Guptaa said that the company has made its foray into the exclusive retail chain segment and also expanded the product portfolio to include organic foodgrains. Till now the company was exporting organically grown herbs and ayurvedic medicines but has now expanded the portfolio to include organically grown foodgrains and fruits.
“With this we hope to achieve the milestone of Rs 100 crore turnover in the next fiscal year 2010-11. There is a huge market abroad for organically grown fruits, vegetables and foodgrains. We have already established a presence abroad through our branded organic herbs and medicines. With the introduction of organically grown fruits and foodgrains we hope to grow rapidly in the years to come. Organic fruits and foodgrains also has a niche but ready market in India and we have started setting up a chain of exclusive retail stores which would provide the whole range of our products to consumers in all major cities of the country” said Krishan Guptaa.
The company is also participating in BioFach 2010, the annual trade fair of organic food in Nuremberg, Germany, later this month. The Lucknow based company has been involved in organic farming in Uttar Pradesh and other parts of the country for the last many years and markets the produce under its brand both locally as well as exporting it abroad.
Source: The Economic Times