Well known hair accessory brand Alexandre De Paris made a first appearance in India with its products with designer Sanjana Jon’s collection show at the Wills India Fashion Week in New Delhi this week.
The brand will be formally launched in India later in the year by the $3 million Siva Group, the 3 billion USD conglomerate, with business foray in the telecom, real estate, energy, shipping & logistics. Trading and Agro-business industries. Delhi will be the first market, where the Alexandre De Paris products will be available followed by Mumbai, Bangalore, Chennai and other cities.
The specialty of Alexandre De Paris designer brand are that they are elegantly handcrafted and studded with Swarovski crystals. The brand is being positioned in India as, ” for all occasions and all seasons, an accessory that would make women’s mane dressing complete and also as an exquisite gift a woman could receive, a souvenir that would treasure a precious moment,” says Emmanuelle Cardosi, Director Marketing and Communication, Alexnadre De Paris, who was in India for the Fashion Week.
Apart from products created for the global market, Alexandre De Paris is creating specific hair accessories for the Indian market.