Home Retail Shoppers Stop unveils the Zoozoo collection

    Shoppers Stop unveils the Zoozoo collection


    Through an exclusive tie-up with the telecom giant Essar, unveiled the merchandise. The retail major has gained the exclusive rights to manufacture and retail authentic T-shirts, kidswear, mugs, bed and bath accessories sporting the egg-headed mascots from Vodafone’s popular advertising campaign. Though character licensed merchandising has been doing well in the kid’s segment so far, this latest partnership is interesting since a telecom brand mascot has been licensed to be a part of lifestyle products. The T-shirts are priced at Rs 299 onwards.

    Shopper Stop aims to achieve 20 per cent digitally-influenced sales by 2020
    They selected JDA Warehouse Management given its scalability, efficient processing and flow-through distribution capabilities it needed to meet the demands of the highly competitive retail environment

    In order to give an added advantage to the Vodafone customers, the Zoozoo merchandise will be made available to them at a 10 per cent discount.

    —Sayanti Banerjee, Mumbai Bureau