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SRS Group to invest Rs 40 Cr to expand F&B business

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SRS Group, one of India’s leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has announced the expansion plans for its highly successful chain of food courts, SRS 7dayz, a completely vegetarian multi-cuisine food court with the opening of a new SRS 7dayz food court in Palwal, Haryana.

SRS Group reaffirmed its plans to enhance its food and beverages business with an investment outlay of Rs.40 crores to expand the chain of SRS 7dayz Food Courts across many other cities in India including Delhi, Gurgaon, Ghaziabad, Indore, Banaras, Bijnor amongst many others by the end of year 2010. The group plans to market its comprehensive range of premium ready-to-eat snacks comprising a variety of packaged premium sweets, cookies and namkeens under the brand name of SRS 7Dayz. With this, these high quality products will also be available across a number of cities, typically following the FMCG distribution model for a wider penetration of its packaged offerings.

Commenting on this, Anil Jindal, CMD, SRS Group, says, “We are extremely proud to offer exceptional gourmet dining experience to the residents of Palwal with our new SRS 7Dayz Food Court. We are confident that the pure vegetarian, healthy, and environment friendly foods offered by SRS 7Dayz will find favour with our target customers. Our aim is to offer a diverse menu of vegetarian dishes to please their palates and pamper their spirits while ensuring an unforgettable experience.”

“We are committed to offer the best dining experience to our patrons in all locations where SRS 7Dayz is present. Our 7Dayz Food Courts are based on a consumer-focused approach that ensures excellent quality of food and enjoyable ambience to make eating out a real treat,” says Sunil Jindal, managing director, SRS Limited.

SRS Group’s new SRS 7Dayz Food Court is the 1st in Palwal district, fifth in Haryana and tenth in North India. The SRS Group now has 10 food courts operational – 3 in Faridabad and one each in Delhi, Palwal, Greater Noida, Ludhiana, Jind, Moradabad and Gorakhpur.

—IndiaRetailing Bureau

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