Home Retail Jealous 21 launches pepper sprays

    Jealous 21 launches pepper sprays


    Clothing major has launched self defense pepper sprays. According to a company press release, the bright pink J21 is sure to create huge waves amongst all the young women in the city. On every purchase of Jeans, the customer will be given a J21 pepper spray absolutely free. Be stylish and keep the pepper spray handy to be safe!

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    The campaign was a perfect case study of an Omnichannel marketing strategy where customers were holistically engaged on both online and brick and mortar retail

    , Marketing Manager, said “Jealous 21 is about styling girls, but we want them to be stylish and safe. The J21 pepper spray is handy and compact. It can slip into a girl’s messy bag. It is not fatal yet it ensures safety. It’s a legal, safe and sure way to protect you without causing any permanent injury or scarring.”

    The J21 branded pepper sprays were launched in association with Aax Global, a Bangalore firm that manufactures Cobra pepper spray.

    — IndiaRetailing Bureau