Home Retail Wal-Mart Stores relaunches Great Value Brand

    Wal-Mart Stores relaunches Great Value Brand


    Wal-Mart Stores is learnt to have been relaunching its Great Value private brand with more than 80 new products and distinctive packaging in the United States. Aiming to win business from increasingly price-conscious shoppers, the world’s largest retailer will also change formulas for 750 products under the brand, which includes thousands of products across more than 100 food, beverage and household product categories, suggest media reports.

    Walmart stops selling Egyptian cotton sheets made by Welspun
    Last month, U.S. retailer Target Corp severed ties with Welspun after accusing them of passing off cheap sheets as premium Egyptian cotton for two years and now Walmart is following suit

    In the reports, Wal-Mart has said that its private brands are becoming more important as consumers look for ways to stretch limited budgets amid the recession. As shoppers run out of money in between paychecks, they are trading down to buy cheaper private brand products instead of national brands, Wal-Mart said.

    — IndiaRetailing Bureau