Home Retail The Body Shop adopts price-cut strategy

    The Body Shop adopts price-cut strategy


    The Body Shop, part of Planet Retail Group, has announced lowering prices of over 200 products by 20 to 30 per cent in India. Further, the company plans to re-launch it’s customer club with better benefits and privileges for members in India, according to a company press release.

    Shriti Malhotra, general manager, The Body Shop India, said, “In response to the current economic environment, we have listened to our customers feedback and want to offer even better value for money on our products.”

    Some of the products at new price points include body butters, shower gels, body scrubs, vegetable soaps and lip colours. Besides, the company also launched its instant loyalty enrolment offer that enables customers with savings of 10 per cent on purchases of all full priced products.

    Currently, the company operates 25 The Body Shop stores across eight cites in India.

    — IndiaRetailing Bureau