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BIG Pictures joins hand with Filmkraft

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Motion pictures brand of Reliance Big Entertainment, BIG Pictures has acquired worldwide marketing and distribution rights of Filmcraft’s movie – KITES.

The film will be marketed and distributed worldwide by Reliance Big Entertainment, which will leverage the strengths of all of its Group companies, engaged in the media and entertainment space to synergise benefits emanating through co-promotions, branding, joint promotions and 360 degrees marketing initiatives for the film.

Kites is a movie starring Hrithik Roshan, Barbara Mori and Kangana Ranaut. Produced by Filmkraft and directed by Anurag Basu, the movie is slated for release in third quarter of 2009. It is targeted at both Indian and the world markets.

— IndiaRetailing Bureau

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