Shakti Bhog enters ready to eat food product category

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Shakti Bhog has announced its foray into health foods and ready to eat products which would hit the shelves by February 2009. In the first phase, the company will invest Rs. 50 crores for the manufacturing, packaging and marketing of these products.

The new range to be introduced by the company will include diabetic aata, cholesterol aata and obesity aata besides ready to eat food products like – shahi rajma, shahi paneer, dal makhani, dal tadka, punjabi chana, sarso ka sag etc.

The price range of the products would be Rs 25 onwards. The company today exports to about 40 countries across the world and it has a range of about 15 products already existing in the market with a YoY growth being about 30 per cent.

Further, Bollywood diva – Karishma Kapoor will now be seen endorsing products from the house of Shakti Bhog, a Delhi-based 14 billion company which has under its portfolio daily use consumption items like wheat flour, gramflour, rice, salt and porridge.

— IndiaRetailing Bureau

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