Nikon to expand its wings in Indian market

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Nikon India, 100 per cent subsidiary of camera manufacturer Nikon is accentuating channel development and targets to open 800 retail outlets by 2009, according to a top company official.

Hidehiko Tanaka, managing director, Nikon India said, “Nikon’s focus for 2009 would be expansion of its offices thus strengthening Nikon’s brand and organisation in the Indian market. Further, we plan to open 800 retail outlets for in store branding and more than 200 in shop promoters in order to facilitate sales for channel network.”

Nikon India has launched 18 cameras for both casual and professional users. To promote these cameras amongst its consumer group, Nikon plugged itself with two key interest areas – sports by sponsoring various cricket series and fashion through an association with the Lakme Fashion Week Spring Summer 2009.

— IndiaRetailing Bureau

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