Home Retail MediaPal powers Partisan Records digital storefront for direct-to-consumer solution

    MediaPal powers Partisan Records digital storefront for direct-to-consumer solution

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    , an Anglo American investment company announced new business for its wholly owned subsidiary MediaPal Inc.

    MediaPal, the leading provider of direct-to-consumer commerce solutions, has landed new client; . Partisan has selected MediaPal to power the labels new digital store. The store will sell a variety of music and artist-related content including digital songs (in MP3 format), music videos, and digital albums direct to consumers. will leverage MediaPal’s turnkey digital storefront solution to develop a one-to-one relationship with consumers by offering bundled packages of digital content and physical merchandise.

    “We were presented with the challenge of creating a dynamic store that was both cost effective and easy to manage, and also look good and fit our aesthetic,” said Ian Wheeler, co-owner of Partisan Records.

    “It was also really important that we have access to a real person at all times and the most personal customer service possible. It seemed pretty clear that MediaPal was the best fit for our needs. It also allows us to promote our content through social networks and rewarding customers who help spread the message verbally, which is really valuable to our artists who are active in these communities. We are really excited to see MediaPal’s next steps and look forward to growing alongside them,” added Wheeler.

    “Partisan Records is a truly forward-looking music company and we are excited about helping them bring their newest digital content to consumers,” said Bryan Lenett, CEO of MediaPal. “By giving consumers the option to purchase content through the label’s website or on their social network pages, Mediapal will help Partisan Records take advantage of the amazing marketing and sales opportunities available in the digital marketplace.”