Reebok to introduce Classics

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Reebok India has planned introduce their lifestyle fitness brand ‘Reebok Classics’ in India by opening around 70 outlets this year.

Classics, to be endorsed by actor Bipasha Basu and cricketer Yuvraj Singh, will cater to fashion aspirations of the fitness-conscious youth in the country.

Subhinder Singh Prem, MD, Reebok India, said: “We see more people interested in wearing stylised sportswear, and hence we will be rolling out up to 70 speciality lifestyle retail outlet stores by this year-end.”

The Classics collection will include sportswear and designer apparel. The company expects revenues of around Rs 1,400 crore by this year-end.

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