Home Retail ‘Adidas Originals’ for smaller cities

    ‘Adidas Originals’ for smaller cities


    Sportswear brand Adidas has planned to open its sports performance showroom ‘Adidas Originals’ in tier III and IV cities within this year.

    Adidas's new pop-up store lets customers design sweaters, take them home in 4 hours
    At a pop-up Adidas store in a mall in Berlin, customers designed their own merino wool sweaters for 200 euros each and then had them knitted in the store, finished by hand, washed and dried, all within four hours

    Announcing the plans to media at the launch of Adidas Originals in Chandigarh, Andreas Gellner, managing director, Adidas India Marketing Private Limited, said, “We have decided to open 150 more outlets in tier III and IV cities by the end of the year.”

    The company also wants to expand its presence by opening eight ‘Adidas Originals’ stores in the metros within a year.

    “We have plans to cover all the major metros such as Chennai, Mumbai, Hyderabad for the opening’Adidas Originals’ outlets within the next 12-15 months,” informed Gellner.

    According to Gellner, Adidas enjoys a 25 to 30 per cent share in the country’s sports footwear and apparel market.