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Bikanervala snacks to treat Europe and America

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With an aim to popularise Indian snacks across the globe, Bikanervala, the snacks and family restaurant chain, will double its retail presence by opening 25 more outlets in India and abroad, by 2010.

“Next two years will see Bikanervala outlets in European and American sub-continents as the company will open shops in New Zealand, Canada and England, while one in Kuwait is also in order,” Managing Director Shyam Sunder Aggarwal told the media while inaugurating the company’s Ahmedabad outlet.

“In India, the brand will open new outlets in Surat, Hyderabad and Meerut shortly,” added Aggarwal.

At present, this century-old, Rs 150 crore company has 25 sweet shops-cum-restaurants in North India, Nepal and Dubai.

Bikanervala’s various outlets have cumulative average footfalls between 40,000 and 45,000 per day.

The company is also adopting a franchisee model shortly under which it would help roadside small fast-food and snacks kiosk owners to come under the Bikanervala banner to provide standardised, hygienic and centrally supplied foodstuff to ensure quality and price-line.

Bikanervala is one of the most prominent families of traditional halwais (sweetmakers) from the famous city of Bikaner in the state of Rajasthan. Bikanervala moved from Rajasthan to New Delhi in 1950. The brand offers more than 500 varieties, including traditional snacks, vegetarian Chinese fast-food and continental food.

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