In a move to establish digital imaging business in the country, Panasonic India, on Friday, has got into a strategic partnership with MCC Group, a service-based national sales and distribution company.
The Japanese electronics firm in assoiciation with MCC Group will set up 100 exclusive brand outlets. The company, at present, has only three exclusive shops in the country.
“The digital imaging segment is growing at the rate of 18 per cent per annum and we hope to capture 10 per cent of the market by the end of the first financial year. We plan an initial investment of Rs 5 crore to establish the business and penetrate the channel,” said H Asou, chairman, Panasonic India.
MCC Group has launched 10 new models of Panasonic Lumix digital still camera and Panasonic Ecam range, priced at Rs 9,490-29,990 and Rs 14,990-69,990 respectively.