Khaitan Electrical Limited is set to introduce yet another retail format. The company will launch Elmart, a chain of retail outlets to sell all kinds of electrical products. The first Elmart is expected to open soon in Kanpur.
“All the electrical products would be sold under one roof through these outlets,” said, Sunil Khaitan, vice-chairman, Khaitan Electricals.
The company already has retail presence through its chain outlets — Khaitan city and Khaitan fantasy selling exclusively its own products.