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Future Group to sponsor cricket matches

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Kishore Biyani-controlled Future Group will sponsor the cricket matches that India will play in next two months. The group will pay a tender price of approximately $600,000 per match, and has signed a deal in this regard with the Board of Control for Cricket in India (BCCI).

India will play against Pakistan in Scotland and South Africa and Ireland in Ireland. It is the first time that a corporate group has taken complete commercial rights for a series.

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