Home Retail Nabisco trying to enter India again

    Nabisco trying to enter India again


    Nabisco, the former promoter of Britannia Industries and now a part of the $34-billion Kraft Foods, US, is said to be looking to re-entry the growing Indian market.

    Nabisco had moved towards a strategic alliance on distribution with one of the largest privately-owned biscuit-makers in the country, last year. But the offer was rebuffed by the Indian partner.
    Due to health concerns of the consumers and other pressures that the packaged food industry is facing in developed markets like US, has made Kraft foods to look at developing markets like India.