A conceptual shift from a café to a lounge will be seen in Barista, starting from this month. Barista outlets across the country will sport a new look. The cafe chain will also to expand Barista Crème, its premium offering.
The company sources say that this is not just an exercise in redecoration, keeping under consideration the age group of our customers and their expectation of comfort and service, this change was needed. The new look Barista will have more couches, warmer colours and the walls inside the café will have contemporary graphics.
This news of revamp comes at a time when big chains like Starbucks are about to enter the Indian market and the reports that Sterling Infotech, the holding company for the Barista coffee company, is on its way to sell a majority stake in the company to a foreign buyer.