Srinivasan K A

“Regional retailers can save up to 90% by targeted advertising on TV”

Indiaretailing Bureau - August 29, 2011

Srinivasan K A., co-founder of Bangalore-based Amagi Media Labs, talks about the concept of targeted advertising on TV and how it can benefit regional retailers who lack an all-India footprint Q. What is targeted advertising? How does it...

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