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Chhota Bheem

Character Licensing Influencing the Kidswear Industry

Today, it is not surprising to find kids glued to the idiot box for several hours at a stretch. The influence of cartoons on kids today is tremendous. Hence, there is little wonder why the marketplace is brimming with...

To(o)ns of Success

Hyderabad-based “Green Gold Store” deals in children’s merchandise branded on iconic animated characters Chhota Bheem, Mighty Raju and others. Owing to its repertoire of popular toons, wide array of products and prudent business strategy, the company today has established...

Chhota Bheem Now at Mumbai Domestic Airport

Children at Mumbai Domestic Airport now gets a special treat. Yes, its the official launch of the flagship store - Green Gold Store at Terminal 1B, where they can now buy the original products and merchandise of Chhota Bheem...

The Kidswear Market In India

India’s apparel market today is estimated to grow at a positive 9 percent, with the rising income levels of the Indian working class increasing the wallet share of apparel. More specifically, the growth will be driven by an increase...
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How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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