Baby boomers
Retail
Are retailers leaving 'Baby Boomers' behind?
Digital marketing has become very important in the marketing mix to reach a larger customer base more cost effectively. Social media, online marketing and other marketing tools are mostly focused on millennials and tend to overlook an affluent customer...
Retail
Generational Synergy
"We're faced with two compelling generations. One: The Baby Boomers who've lived through decades of excess and indulgence. Two: The Gen Y children of Gen X, who have been taught that they can do anything and don't settle for...
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Latest News
Chandigarh witnessed impressive growth in home & kitchen sector on Amazon
The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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