Archer Bata

Fourth-Gen Bata scion wants company to embrace digital world

IANS - June 7, 2017

He's young, he's handsome and he wants to walk in his forefathers' footsteps. Or step into their shoes. Twenty-nine-year old Thomas Archer Bata is carrying on the legacy of the famed name and wants to quickly bring the brick-and-mortar stores...

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