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Women in Sarees: Changing connotations from the 20th to the 21st century

The most distinctive dress that marks the identity of the Indian woman across the world is the unstitched draped garment, saree that is accompanied...

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the...

Bringing trendy ethnic fashion to evolving consumers

In an age where brick-and-mortar retailers are wrestling with issues of creating lasting value and relevance, there are some homegrown retailers who are aiming...

Gaining Traction: Women’s western wear in India

Sharad Walia, Brand Director, Park Avenue reveals how the western wear segment is getting traction and wider acceptance owing to an increase in disposable...

Streetwear poised to explode on the back of excellent products, committed hypebeast

Streetwear is all about drops and product stories as opposed to themes. It is a specific fashion genre, streetwear is a style of comfortable,...

India's winter wear market

The winterwear market in India was pegged at 15,670 crore in 2014. This market is expected to demonstrate a compound annual growth rate of...

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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...