Brands and retailers realize the potential of data as they’re increasingly pressured to provide value and grow their profits. Companies know that customer data is a strategic resource—42 per cent believe that it is significant, critical or foundational to their business—and only a very small number (5 per cent) have no plans to incorporate data into their business strategy.
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The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field
Companies know that customer data is a strategic resource—42 per cent believe that it is significant, critical or foundational to their business—and only a very small number (5 per cent) have no plans to incorporate data into their business strategy
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