Actor Salman Khan’s Being Human Foundation on Friday ventured into the jewellery segment with the launch of an independent line of diamond jewellery in collaboration with Style Quotient Jewellery Pvt. Ltd.
The superstar’s sister, Arpita Khan, had announced the news in July this year at an event for the Retail Jeweller India Awards 2016.
“We are launching Being Human jewellery next month and that’s really close to our hearts,” Arpita had said in July.
She had added: “The Being Human jewellery basically is affordable to all the consumers. It’s 70 per cent ladies’ collection and 30 per cent the men’s. It basically is based around the values of the brand, which is share, care, love and joy.”
Priced between Rs 5,000 and Rs 50,000, the Being Human range of jewellery will include fashion and fine jewellery crafted in 18-carat gold for both women and men. The collection will be retailed at Being Human outlets, a few other jewellery stores and online marketplace Amazon.
“Part proceeds of the sales will go to charity,” a statement from Being Human said.
“We have kept the prices of jewellery low and the quality is good. Being Human is a brand with a soul and with this association, we are moving to the next step of expansion,” Salman Khan had said while addressing the media in Delhi.
He added that the foundation will also enter the body-building and fitness equipment segments, apart from expanding its clothing and jewellery lines.
Being Human brand consists of its clothing line, as seen with Salman wearing T-Shirts from the brand. The brand also has a charitable foundation and a percentage of the profits from the clothing line goes into the charitable causes of the foundation such as education and healthcare of the underprivileged.