Bisleri International Pvt. Ltd., which owns one of the India’s foremost brand of bottled water, Bisleri, has introduced new Rockstar bottles. This unique 300ml packaging is ideal to quench one’s thirst in one go.
The Rockstar bottles are now available across all retail outlets in Mumbai, and expect to attract the consumers with its handy packaging, distinctive shape and affordability.
Speaking on the launch, Bisleri International Chairman, Ramesh Chauhan stated, “We are delighted to announce the launch of the new Bisleri Rockstar Bottles in Mumbai. By launching this uniquely shaped 300ml bottle our aim is to reach out to more consumers with a handy packaged drinking water that also looks cute. Being so differently shaped we’re sure the Rockstar bottles will attract consumers and will be their go-to option when on the move! The USP of this bottle is that it is available to the consumers at a very reasonable price! It is a milestone within our company’s packaging portfolio as well.”
Bisleri Rockstar bottle is priced at only Rs 8. Because of its shape and size, instead of throwing away, the bottle can also be considered as a collectible. The funky looking bottle is ideal for everyday journeys as well as grand celebration parties. Due to its differential water quantity, it offers freedom from the inconvenience of carrying big, bulky water bottles that won’t fit in any of the bags.
Being a 300 ml bottle, the water quantity is just the right amount that one would want to carry on the go. Bisleri Rockstar is a quick, easy, and inexpensive thirst-quencher which one can conveniently carry.
A household name in India, Mumbai-based Bisleri is a legacy brand and the most trusted choice for pure water for the past 50 years. It is credited to have pioneered the concept of mineral water, bottled with its distinct green label.
Its parent company, Bisleri International has a strong history of sustainable innovation and aims to continue the legacy by innovating their product and packaging category.
As a part of Bisleri’s portfolio, the launch of Rockstar is a representation of the company’s long-standing mission to innovate as per consumer’s changing requirement and that too at an affordable price.