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No relief for Britannia from High Court in ITC Sunfeast case

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Delhi High Court on Thursday refrained from passing an interim order on Britannia Industries Ltd’s plea challenging a single judge’s order restraining them from using the packaging of its ‘’ biscuits in its present form.

HC reserves order on Britannia's plea
ITC alleged the Britannia's style and packaging for their biscuits was "deceptively" similar to its "Sunfeast Farmlite Digestive - All Good" biscuits launched in February

“In the meantime, nothing,” a bench of justices B D Ahmed and Ashutosh Kumar said when the counsel for urged the court for an interim order on the single judge verdict restraining it from using its ‘Nutri Choice Digestive Zero’ biscuits wrapper in its present form, saying it was “deceptively similar” to the packaging of ’s Sunfeast ‘Farmlite Digestive All Good’ biscuits. sought an interim order as the counsel for ITC Ltd was not able to conclude his submission on Thursday and would continue on Friday.

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Earlier, Britannia had submitted that their business was affected due to the September 6 order of the single judge as manufacturing of the product has been stopped.

Senior advocates Sandeep Sethi, Pratibha M Singh and Rajiv Nayar, representing ITC, submitted Britannia had “adopted” their packaging and even lines on the packs were “replicated” by them. In its appeal, Britannia, had submitted that the order was “erroneous” as the single judge had not considered the fact that their packaging was different from that of ITC’s.

The judge had granted four weeks to Britannia to phase out existing stocks of ‘Nutri Choice Zero Digestive’ biscuits with the present packaging.

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The single judge order had come on a plea filed by ITC Ltd seeking to restrain Britannia from violating its rights in packaging/trade dress of ‘Sunfeast Farmlite Digestive-All Good’ biscuits by allegedly using a deceptively and confusingly similar trade dress for ‘Nutri Choice Digestive Zero’ biscuits.