Home Retail Lotto launches Dayride and Cityride AMF

Lotto launches Dayride and Cityride AMF

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Sport Italia, an established name in the international sports industry, advances sure-footedly with contemporary footwear, redesigning sport’s look and giving shape to a perfect mix of functionality and trendiness with two shoes – Dayride and Cityride from its recently launched FW16 collection.

Lotto launches Dayride and Cityride AMF
The new FW16 Dayride AMF model offers an ultra-comfortable nylon stretch and PU upper, which uses a gorgeous bicolor mix

Both the shoes, Dayride and Cityride have been designed keeping in mind the trending athleisure concept and have been designed so that they can be seamlessly worn during those vigorous training sessions and post training casual engagements.

The new FW16 Dayride AMF model offers an ultra-comfortable nylon stretch and PU upper, which uses a gorgeous bicolor mix. It is available in 3 colour combinations, Navy / Dark-Galaxy, Black/ White and Black/Gravity titan.

Cityride AMF features a nylon and natural suede tone-on-tone upper. The shoe strikes the right balance between a light workout session and a leisure outing. It comes in two colour combinations – Black/Titan Gravity and Asphalt/ Black.

Dayride and Cityride are fitted with the Adapto Memory Foam insole, which ergonomically adapts to the foot form for a sensation of super-comfort. Extremely lightweight and washable, this insole guarantees long-time durability.

Another significant feature is the new low-density outsole Deep Foam developed with a special elastomeric mix combining EVA and rubber and ensures an optimal combination between elastic return and cushioning.

These two shoes are a teaser of the FW ’16 collection by Lotto which revolves around the ‘Look Good, Feel Good’ Athleisure trend. The fitness trend has evolved and now it has become important to look good while working out and simultaneously it has become equally important to be comfortable throughout the day. Thus, the athleisure trend has actually blurred the divide between fashionable and sporty.

Lotto Dayride and Cityride are priced at Rs 4499 and Rs 3,999 respectively, and are available at Lotto exclusive stores and key MBO’s.