Home Fashion Anita Hassanandani to launch TheBag-Talk.com

Anita Hassanandani to launch TheBag-Talk.com

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, the television actor, has partnered with in Mumbai, a bag manufacturer and exporter which retails its label, Priority Bags, through offline retail chains, to launch her label .

Anita Hassanandani to launch TheBag-Talk.com Anita Hassanandani to launch TheBag-Talk.com
TheBag-Talk.com is a joint venture of Anita Hassanandani and Tushar Jain of HSCV

The online venture will carry signature lines from television celebrities including working professionals ranging from Ekta Kapoor and trekking and adventure gear from Rannvijay of MTV Roadies.

TheBag-Talk.com is a joint venture of Anita Hassanandani and  Tushar Jain of HSCV. The brand has been created with a seed capital of Rs 4 crore with contract manufacturing from HSCV’s current set-up.

The platform will retail its in-house brand as well as other brands. The company already has established presence across 43 locations in the country with its own depots. This is expected to facilitate quick delivery and easy returns for the customers. The online brand is also expected to sign up with larger marketplaces for further customer acquisition.