The second day of the 9th annual mega congregation of the India Food Forum held in Bandra Kurla Complex, Mumbai, culminated in the 9th Annual Coca Cola Golden Spoon Awards, which felicitated outstanding achievements of food service operators and food & grocery retailers for 2015…
After a long day of high powered conferences, knowledge workshops, business networking and exhibitions… the awards evening was a time to sit back and get some wholesome entertainment as the industry celebrated excellence in the business of food. The glorious awards evening was hosted by Neha Sareen, a well-known television sports presenter and a film critic. Leading comedian Sapan Verma left the audience in splits with his intelligent comedy.
At a glittering ceremony attended by the who’s who of foodservice and food retail sectors in India, Future Group bagged the award for Retail Expansion – Increase in store count and retail space in the Food & Grocery Retail segment as well as for Effective Technology Application in the same segment. The group’s supermarket chain Easyday, which it acquired in 2015, was adjudged the IMAGES Most Admired Food & Grocery Retailer of the Year: National Supermarket.
Future Group’s technology deployments in 2015 included the launch of the Clubcard Mobile app, which gives customers a complete view of their shopping history and point balance. An advanced ERP system upgraded and made the POS easier for staff, while a Video-on-Shelf feature delivered better shopping experiences. The group’s MIS tool – Manthan – analysed bill penetration data to design consumer-led offerings and optimise its assortments across all its retail formats. The Future Group’s SAP version was implemented across all Easyday stores and DC operations in just 30 days/time, while its successful SAP, WINCOR TP.net, and JDA-Intactics implementation was declared an achievement on its own in the Indian retail sector.
Jubilant Foodworks’ QSR chain Domino’s won the prestigious category of IMAGES Most Admired Food Service Chain of the Year for Foreign Origin.
Domino’s has 948 outlets located in 217 cities in India. The chain logged 19 per cent growth in sales turnover over the previous year, 21 per cent growth in retail space and same store sales grew by 5 per cent over the previous year
The company’s other QSR format Dunkin’ Donuts won the award for IMAGES Most Admired Food Service Retailer of the Year: Effective Technology Adoption. Domino’s also bagged the award for Retail Expansion – Increase in store count and retail space in the foodservice segment.
Aditya Birla Retail won twin awards with More Megastore winning the IMAGES Most Admired Large Format Food & Grocery Retailer of the Year, and Aditya Birla Retail being declared the IMAGES Most Admired Food & Grocery Retailer of the Year for Private Label Development. At Aditya Birla Retail, retail space for private labels increased 12 per cent in 2015 over the previous year. Owing to the various initiatives taken in 2015, the FMCG private label delivered margin higher than manufacturers’ FMCG, for the first time ever. Due to More’s clear positioning of Quality 1st and consistent delivery of its quality standards at all touch points, consumers showed immense trust in the More branded staples, making More brand the leading private label business in the portfolio.
In a showcase of its continuous excellence, Godrej Nature’s Basket was once again declared the IMAGES Food & Grocery Specialty Retailer yet again for the 6th consecutive year.
Also notably, young turk Chaayos’ experiments with chai bore fruit with the brand — which was born in November 2012 — bagging two awards: for IMAGES Most Admired Food Service Chain Of The Year: Cafes & Bars, and for IMAGES Most Admired Food Service Chain Of The Year: Human Resource Policies & Initiatives.
Haldiram’s bagged the prestigious award for of IMAGES Most Admired Food Service Chain of the Year: Indian Origin. Haldiram’s currently has 44 outlets located in 11 cities; the chain registered 11 per cent growth in sales turnover in 2015 over the previous year, sales per square foot grew by 15 per cent over the previous year, and same store sales grew by 13 per cent. Other home-grown concepts in food service that were honored were Natural Ice Cream, Goli Vada Pav, Kebab Xpress, Heritage Fresh, and Berco’s.
Along the food tech companies, Bigbasket.com was adjudged the IMAGES Most Admired Online Grocery Retailer of the Year, while start-up Askmegrocery.com was declared the IMAGES Most Admired Online Grocery Hyperlocal Start-up of the Year. Launched just over six months ago, Askmegrocery.com has over 1.5 lac SKUs with a visit to buy conversion ratio of 23 per cent. The e-tailer follows an asset light model with zero inventory and no warehousing, and also provides cutting edge technology tools to sellers to boost their businesses with intelligent business analytics, demand forecast, marketing tools and easy inventory management.
Selection Process & Jury Members:
The Coca Cola Golden Spoon Awards 2016 selection process involved inviting entries from the nation’s leading food service and food & grocery retailers across multiple categories. The Jury analyzed key performance metrics such as growth in top line sales and retail presence, sales per square foot, same store sale growth. The Jury also studied the impact of IT application, innovation, marketing, supplier relations and employee practices. The Coca Cola Golden Spoon Awards (CCGSA)
Jury – comprises distinguished personalities that spanned business media, research and consulting with vast experience and thorough insights into the business of foodservice/food & grocery – goes through the presentation and gives scores based on parameters observed across the nominees.
The jury for Coca Cola Golden Spoon Awards 2016 included Seema Chandra (Food Editor, NDTV Lifestyle and Convergence), Bijou Kurien (Board Member, L Capital Asia), Harish Bijoor (CEO, Harish Bijoor Consults Inc.), Rama Bijapurkar
(Author & Marketing Expert), Sunil Alagh (Founder & Chairman, SKA Advisors) Amit Lohani (Convenor, Forum of Indian Food Importers),Debashish Mukherjee (Partner & Co Head, Consumer & Retail Industries, India & SEA, A. T. Kearney), Jyoti Bhasin (Regional Director, NFS International), Deepak Pillai (Director, Retail & Merchandising, Nielsen), Abheek Singhi (Senior Partner & Director, Boston Consulting Group), Anuj Puri (Chairman & Country Head, JLL India) and Amitabh Taneja (Chief Convenor, India Food Forum).
The ceremony honored retailers across three broad categories – Performance Awards, Jury Awards, and Excellence Awards. Performance Awards were based on 360 degree assessment, Jury Awards were basis qualitative parameters only, and Excellence Awards were based on quantitative achievements.