Rajesh Mehra, Director, Active Clothing Company Private Limited (Again), shares that through its brand Again the company successfully brings out cool, casual and relaxed fashion for its customers.
The Again core: A complete casual wear brand, Again was launched by Active Clothing. The brand’s primary aim is to manufacture fashion garments for the contemporary and discerning consumers based on international fashion season after season.
The Again portfolio: Again offers sweaters, jackets and blended knitted garments for both men and women.
Again’s definition of casualwear: Casualwear is an informal attire considered as the most comfortable form of clothing. These days, people embrace this dress code for tremendous convenience.
What makes a product casual: A dress code that fulfills the comfort factor and at the same time helps in maintaining an attractive appearance. For example, a button-down shirt with trouser or chinos is considered an appropriate business casual attire; it can be teamed up with sneakers or loafers. Moreover, smart casual dress code is something one can wear on social evening with colleagues, friends or family.
Again’s casualwear inspiration: The brand offers bling, pointels, skiings, fusion of cotton and leather in its latest casual collection. Regular study of the European markets by the designers, picking global trends and interpreting fashion forecast help in creating new designs and trends.
Again’s fashion forecast: This year, the brand is betting big on the use of polysters, polyster memory fabrics, PU leather in men’s category. For women’s wear, the brand anticipate the use of popular cotton blends like cotton viscose, cotton modal, etc.
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