Indian Terrain has launched its brand new stores in Vizag and Nagercoil. The stores are strategically situated in the heart of shopping districts in their cities.
Indian Terrain’s COO Amitabh Suri states, “We are getting very aggressive in our expansion into the B and C cities. Our franchising is very strong and growing rapidly. Everyone is getting fashion conscious these days, not just in the metros, our shirts and trousers have been a big hit in these cities like our khakis, cotton sweaters, crew necks, indigo polos, sport coats, wrinkle-free chinos, Irish linens and so on.”
“Our brand sensibility incorporates true casual American sportswear which can be dressed up or down with relevant accessories and separates. We don’t just sell products but also show our customers how to style themselves,” Suri added.
Head Designer for Indian Terrain, Priyank Karanam says, “Fashion is not just about buying pieces of clothing, they need to come together as an ensemble to fit a man’s personality and outlook. B and C cities are no longer behind the pack of the fashion conscious men in the metros. We are looking forward to expanding our product line to address more segments in the men’s apparel market.”